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Starting Your Own Vintage Clothing Store at Home

By Sally Perkins, Freelance Writer

So, you have a wardrobe full of thrift shop gems that you never wear, and you’re thinking about making a little extra money off of them. These days, plenty of women are making a living and building their career by revamping and reselling vintage clothing, all from the comfort of their own home. With sites like Etsy or eBay, it’s easier than ever to turn your passion for fashion into a lucrative home business.

How Do I Build My Brand?

There’s a lot of other vintage clothing sellers out there, and with so many other fashionistas to compete with, it can be difficult to make your brand stand out from the crowd. One of the best ways that you can improve brand recognition is by coming up with an attractive color scheme and a killer logo for your business. Not only should you use this style on your website, but also on everything from tags to bags to packaging slips. If your customer recognizes your logo when they see it, they’ll be more likely to come back time and time again to support your business.

Where Can I Find the Best Customers?

When it comes to vintage clothing, great customers are everywhere! Selling clothing online means that you can reach anybody within shipping range, both within the U.S. and even internationally. There are plenty of buyers who are dying to get their hands on your hot-ticket items, but the real question is, how do you reach out to them?

In this era of Tweets and Facebook likes, social media is one surefire way to get your name out there. You can also find popular magazines, websites, and bloggers who can spread your name to their followers. Whether you advertise online or offline, you can find countless customers looking to buy vintage clothing.

Is Starting a Home Business the Right Decision for Me?

While there are plenty of benefits to working for yourself, it may not be the right choice for everyone. Working from home can be as challenging as it is rewarding. Whether you’re planning on starting out your shop as a side business or a full-time gig, there are both pros and cons to consider if you’re thinking about running your own online vintage clothing store.

Pros:

  •     You can act as your own boss.
  •     Setting your own schedule makes it easier to balance work and home life.
  •     You may be able to write off work expenses through tax deductions.
  •     If you work hard, you have the potential to earn a lot of money.

Cons:

  •     You must show self-discipline.
  •     It’s easy to get off schedule on projects and deliveries with no accountability.
  •     Working from home is lonelier than working in an office.
  •     You have no base income and no work benefits.

 

Starting a new clothing business from home can be a daunting process, however, if you are absolutely sure this what you’re immensely passionate about, there’s only one thing for you to do – go for it. You might face some ups and downs, and tackle the pros and cons, but the adventure will be worth it in the long run

Rae Evans

Rae Evans

Rachel is the Editor of Vintage Life Magazine and MD of Dragoon Publishing. She is a vintage historian, publisher, photographer, web designer, social media obsessive, historical re-enactor and loves America and France (and kittens).