LondonEdge marks its territory at Business Design Centre with 34th show!Images credited to Marco Cecere
Seventy-two hours of anarchy, fashion and mayhem from 4th-6th September as the Business Design Centre delivered an alternative fashion mecca for LondonEdge. The team positively rocked their 34th show delivering a bevvy of premium brand exhibitors, seminars and industry insights, mesmerising catwalk shows and an unforgettable after-show party alongside countless other extra-curricular activities.
Showcasing brands such as T.U.K, Iron Fist and Killstar, the list of exhibitors was fully loaded with newfound glory and was marking its territory at the Business Design Centre – the show has finally found a venue to call home.
In true LondonEdge spirit, the show was kicked off with a seminar with the dexterous vintage diva Kate Beavis and goddess of iconic era style and editor of Vintage Life magazine, Rae Evans. The dynamic duo lead a discussion on vintage fashion lifestyle and domination, particularly in times of uncertainty in the economic climate. Presenting to a full house, the duo set the bar for the show’s newly established education and topical programme.
The rest of the line-up did not disappoint, closely followed by seminars by Manic Panic creators and the original punk princesses Tish and Snooky, who wowed crowds with their tales of New York in the 70s and 80s as they sang with the iconic Blondie. Other seminar leaders included Dazed and Confused’s Online Fashion Editor Emma Hope Allwood, The Sophie Lancaster Foundation, Essex University’s Dr. Matt Lodder and the Department of International Trade London. Designed to give attendees the full 360˚ experience, a trip to this trade show certainly gave visitors much more than a look into the future season’s collections.
This year, the show’s Sunday attraction had matured into an influencer’s event held at the show’s press office for a range of bloggers, media personalities, models and key brands. The crème de la crème of the alternative fashion world came together for an hour of fizz, fashion and networking as social media figures rocketed at the event that almost broke the Internet!
So, how could this show get any better? With a legendary after show party of course! LondonEdge threw an event that truly rocked. Held at the Islington Metal Works the team proved they know how to rock. Over 400 exhibitors, buyers, bloggers and industry guests piled in with one thing on their minds, to fight for the right to party!
The party celebrated the iconic beginnings of alternative fashion, starting with rock ‘n roll. With an array of performances that were nothing short of spectacular guests were invited to step back in time as Swing Patrol took to the floor and put them through their paces with routines from the golden era of music and dance. Supported by sets from psychobilly kings Dick Dynamite and the Doppelgangers, the floors rocked and rolled as the evening ended with a performance by the epic talent of burlesque dancer, Banbury Cross. With a complimentary bar on arrival, this Sunday evening is going to be hard to beat!
As if we could pack anything else into this jaw dropping weekend! LondonEdge’s 34th show also saw the appointment of Production Elements as the new guardians of the exhibition’s fashion shows. This season the fashion game was strong as crowds were treated to a spectacular display of garments from exhibitors including Bright and Beautiful, Collectif, Hell Bunny and a special edition of up and coming brands that were hand-picked by the team. With slick choreography, professionalism and on-point production, the shows were without a doubt the best yet.
The next LondonEdge will run, fully loaded, from 12th-13th February 2017 at the Business Design Centre, Islington, London N1. Register to visit LondonEdge at www.londonedge.com/visitors.
You can buy the issue of Vintage Life where this story is featured at www.vintagelifemagazine.com.