At Flamingo Vintage we have always been in love with the 70s. Bringing with it strong influences from the 60s, 70s fashion expressed femininity, individuality, empowerment and freedom. It had elegance and glamour, but remained fun and unpretentious, which is why we love it so much. The early 70s inspired our summer photo shoot when fashion was relaxed and bohemian but not at all lacking in extravagance.

Maxi-mise your Impact…


The maxi dress, a contrast to the already popular mini and midi, appeared in the very late 60s and as far as we’re concerned, was perfected in the 70s. Famously worn by the likes of Joni Mitchell and Stevie Nicks, prints were fabulous and floral, sleeves were voluptuous, they came in beautiful bohemian, peasant and folk styles, but most importantly they were floor length and flowing. This Flamingo Vintage folk-style maxi dress is a favourite of ours; its velvet-laced bodice, balloon sleeves and cool paisley pattern are all so typical of the 70s. The maxi is an essential piece for anyone’s wardrobe this year.

Do the Hippie Shake…


Widespread travel in the 70s meant that fashion was influenced from places all over the globe, like Morocco, Mexico and India. Both men and women wore hippie-style tops in cheesecloth material, and caftans and tunics with beautiful ethnic embroidery.

In our shoot, Saranne wore a vintage Mexican peasant blouse with a denim mini skirt and 70s suede waistcoat. Lily wore a vintage folk-embroidered blouse with big 70s collar, with a 70s suede mini skirt and tassel waistcoat.

Flare Aware…


Fashion wise, one of the most iconic 70s trends was undoubtedly the flare. Typically, the 70s silhouette was tight on top and wide on the bottom. From the boot cut to the bell-bottom (worn by men and women), or the palazzo trouser (a classy wide leg worn by the ladies), low rise or high waisted… flares were in; the wider the better! Wear them relaxed with flat shoes or sandals, or glam (rock) them up with heels and platform shoes. I know I couldn’t live without my flares!

Easily Suede…


Suede sashayed its way back onto the catwalk this season, influenced by the 70s trend. 70s-style suede tassel bags have made a big come back, most high street stores are reproducing them now – of course there is nothing like getting your hands on an original, vintage 70s suede, and leather bags continue to be one of our best sellers at Flamingo.

Suede waistcoats were cropped, or tunic-style, often with fringing. Skirts were panelled and came in mini and midi. Add a vintage suede waistcoat to your outfit for a signature 70s look, rock a suede, fringed jacket with flared jeans or wear a boho blouse with your vintage suede mini.

 Bohemian Beauty…


Thanks to the hippie movement of the late 60s, the early 70s fashion was relaxed, feminine and bohemian. Trends carried forward from the 60s included long flowing dresses, bell sleeves, empire waistlines, flower power prints and embroidery. The Flamingo Vintage dress Lily wears here creates an effortlessly elegant feel, with bohemian statement jewellery and a hippie headband.

Seeing Double…


Denim, along with suede and leather, was a huge part of 70s fashion. Denim shirts, waistcoats, jackets, hot pants and of course jeans all played their part, often simultaneously; No-one was scared of double denim in the 70s!

For the ultimate 70s bohemian look, team a denim waistcoat with a summer maxi dress or skirt. In our shoot Lily wore one of our cute vintage denim waistcoats with a cropped hippie blouse and a high-waisted vintage maxi skirt with bold floral print.

Most of all, 70s fashion was fun; it was a time for creativity and non-conformism! So, grab your oversized sunglasses and embrace the 70s, people!


Written by Jo Pedlar – Owner of Flamingo Vintage at The Custard Factory in Birmingham

All of the clothes featured are from the Flamingo Vintage summer collection, to see the rest of the collection visit


Photography by Laura Peters Photography –
Make up by Suddi –
Models – Lily, Saranne and Ciaran.

Lisa Harrison
Written by Lisa Harrison
Lisa is the Deputy Editor of Vintage Life Magazine and Publisher at Dragoon Publishing. She is avid bookworm, collector of vintage homeware, loves travel, lazy weekends away and eats way too much cake!