Words and images by Emma GriffinWe are now into the autumn season and the trends are perfect for us vintage lovers. One of the trends that I have picked up is the ‘waist’ being a key line to show off this season, which brings me to one of my favourite eras of fashion: the 1940s. On the catwalks, there have been a lot of smart day dresses and cardigans. These trends made me think of the Land Girls period in fashion, which is what this editorial is based on.
Before the outbreak of World War II in June 1939, the government feared there would be a food shortage if war broke out. With many of the male farm workers drafted to the armed forces, it meant there would be a shortage of labour. Women were initially asked to volunteer for the Women’s Land Army and then in 1941, every woman in the UK between the ages of 18 and 60 were required to be registered. Women could choose to enter the armed forces or work in farming or industry. In 1943, more than 80,000 women were working: building bridges, working in factories, making tanks and working in the fields – taking over the jobs that were traditionally done by men.
The war influenced how the working women wore their hair. Being in the fields, factories and the armed service, women needed styles that would not get caught in machinery. In the UK, scarves were used to protect and hide; washing hair was a luxury due to shampoo being rationed, so the magic scarf hid what we would call a ‘bad hair day.’
So let’s talk about the fashion. As British women headed to the fields, they still kept things stylish by cinching-in their waists with classic belts, in dungarees and buttoned-up shirts, trousers and the ‘day dress.’
The day dress is one trend that has featured heavily on the catwalks for autumn. Everyone can rock this look and it’s a style that looks hot with wellies, flats and heels, dressed up or down with another key trend – the cardigan.
For this story I wanted to mix in real vintage, high street and vintage styled pieces, all on the theme of wartime women.
MODELS: Amy Wray and Holly-Bee Scott
MAKE-UP ARTIST: Daniella Chapman http://daniellachapman6.wixsite.com/daniellacmua
HAIR STYLIST: Alana Rickard – Kernow Girl Hair Design https://www.facebook.com/kernowgirlhairdesign/?fref=ts
PHOTOGRAPHER: Griffin Photographer www.griffin-photography.co.uk