Back in 1957 the fashion was for the preppy style. Sharp suits and ties: A dapper gent. Then along came Elvis Presley in his ‘Jailhouse Rock’ video and rewrote fashion standards for men. Jeans with wide turn-ups paired with jean jackets proved to be a fashion staple for many years to come. The ‘hillbilly’ look was endemic amongst the Deep South. Everyone wore denim clothing, dungarees and baggy jeans. But it wasn’t a popular style amongst the general population. And then Elvis hit the screens and he showed America what was popular in the south, and how it was accessible to the rest of the country, and in fact the world. Due to his success, he made ‘hillbilly chic’ fully commercial.